Data Analyst / Marketing Analyst

Salary Range: RM 3,500 – RM4,500

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How does this career will benefit you?

  • Fast paced and growing environment
  • Competitive salary & work benefit package
  • Extremely skilled team that strive for perfection
  • Outstanding career growth & development opportunities
  • Provide continuous learning to you by staying ahead with the latest technologies

The essentials of the role:

  • Analyze, measure and interpret results using standard statistical tools and techniques that tie to marketing and business objectives.
  • Build & maintain dashboards for all stakeholders to provide visibility of key metrics, monitor performance and evaluate business process for improvements.
  • Collect and analyze sales funnels and customer intent, measure the effectiveness of marketing programs and strategies and report on marketing KPIs like leads, conversion rates, customer retention etc.
  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results.
  • Identify improvement opportunities in digital marketing (Google/Facebook Ads/Display Network) growth and efficiency, e.g. audience targeting, split test.
  • Work on optimizing our current attribution modeling for paid and organic leads across multiple channels.
  • Review data deficiencies or errors and correct any incompatibilities.
  • Develop data-backed business strategies and support the business teams in executing the strategies.
  • Support the performance marketing team to identify optimisation opportunities for online content and conversion rates.
  • Prepare reports on findings translating complex results into business terms.

To be successful in this role, you will need to have:

  • Bachelor’s degree or equivalent experience in quantitative field (Statistics, Mathematics, Engineering, Business Analytics, Marketing, etc.)
  • At least 2 years of experience in data analytics/data modeling or similar role, with an expertise in one of these areas: web analytics, search, customer journey analysis, A/B-testing
  • Experienced with programming languages such as Python, R
  • Data visualisation skills using Google Data Studio or Power BI
  • Familiar with Microsoft Office (Excel, PowerPoint) and Google Analytics
  • Experience working with e-commerce business, media, or marketing agencies will be an added advantage
  • Ability to think analytically and optimise for performance and ROI focus.
  • Able to work independently without detailed instructions, with good initiative and cross-team player
  • Adept at queries, report writing and presenting findings

LAST UPDATED 14/10/2021


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